Sou Hu Wang·2026-01-21 06:12Core Insights - The first JD Wine Tasting event of 2026 was successfully held in Guangzhou, showcasing JD's innovative retail capabilities and its collaboration with brand partners and consumers [1][3] Group 1: Event Highlights - The event featured a custom dinner at Shangri-La Hotel, where JD Fresh and Guizhou Xijiu presented multiple classic products for tasting, including the newly launched zodiac wine [1][3] - Guizhou Xijiu has achieved a sales scale exceeding 1.4 billion yuan since its partnership with JD began in 2013, marking nearly 13 years of collaboration [3] Group 2: JD Fresh Supply Chain Innovations - JD Fresh demonstrated its supply chain capabilities by showcasing various products, including organic fish from Chagan Lake and New Zealand cherries, emphasizing its "source package" model [5][6] - The company has implemented a "package round" model, allowing for direct sourcing and distribution, which has led to significant price advantages for consumers [5][6] Group 3: Future Plans and Growth - JD Fresh plans to expand its source package model to cover over 50 core categories in 2026, with a projected doubling of scale in Guangdong [8] - The company aims to enhance brand partnerships and provide comprehensive support in areas such as traffic, operations, and services to help merchants reduce costs and increase efficiency [8] Group 4: JD Travel and Social Engagement - Since the launch of the JD Wine Tasting IP in September 2025, the event has successfully taken place in multiple cities, creating a new social experience for users and generating additional opportunities for the hotel industry [9]