OPPO周海涛：将流畅进行到底 让千元机也能“长期使用不卡顿”

Core Viewpoint - The launch of OPPO A6c marks a significant move in the competitive entry-level smartphone market, emphasizing durability and smooth performance at a price point of 1099 yuan, showcasing OPPO's commitment to enhancing user experience in lower-tier devices [1][9]. Group 1: Product Features and Innovations - OPPO A6c is positioned as a "durable entry-level flagship" with three main selling points: ultra-durability, ultra-smooth performance, and ultra-bright display [1]. - The device features the optimized ColorOS 16 system, which is part of OPPO's strategy to democratize technology and improve the user experience for budget smartphones [1][11]. - The "Star Compiler" technology enhances performance by improving algorithm efficiency, resulting in a 26% increase in Android Java core interface performance and a 14% reduction in overall load [2][6]. Group 2: Market Trends and User Demographics - The global smartphone market is experiencing a bifurcation, with low-end and high-end segments expanding while the mid-range market is declining, as indicated by Omdia and Goldman Sachs [9][10]. - The entry-level market (under $200) remains stable, holding a market share of 41%-45%, driven by demand for 5G upgrades in developing countries and consumer preference for affordable devices [10]. Group 3: User Experience and Software Optimization - Traditional Android architecture has been inefficient, causing performance bottlenecks in entry-level devices; the "Star Compiler" addresses this by streamlining communication between software and hardware [5][6]. - The new system allows for direct interaction between Java code and hardware, significantly improving response times and user experience [6][7]. - OPPO aims to redefine the user experience for budget smartphones by ensuring long-term smooth performance, which was previously associated only with flagship models [8][9]. Group 4: Strategic Focus and Future Directions - OPPO's strategy is shifting towards enhancing the performance of entry-level devices, recognizing that a significant portion of users rely on these models for their daily needs [8][9]. - The company is also focusing on integrating AI features and cross-ecosystem collaboration into budget smartphones, making advanced functionalities accessible to a broader audience [11][13].