Core Viewpoint - The "Beijing New Oriental Retirement Club" has launched on Douyin, targeting individuals aged 50-75 in Beijing, offering various activities and classes to enhance their lifestyle and well-being [1][4]. Group 1: Club Activities - The club offers local activities led by younger generations (80s and 90s) including park visits, hiking, and temple fairs [4][6]. - Interest classes are available for skills such as photography, dance, and painting [4][6]. - Health courses will feature health experts to support members' physical and mental well-being [4][6]. Group 2: Company Background - Beijing New Oriental Cultural Tourism Co., Ltd. was established in 2023 and is a wholly-owned subsidiary of New Oriental Education Technology Group [4][6]. - The registered capital of the company is 1 billion RMB, and it operates in various sectors including tourism, cultural exchange, and internet sales [4][6]. - Yu Minhong serves as the legal representative and chairman of the company [4][6]. Group 3: Leadership and Advisory - On November 20, Yu Minhong announced the appointment of Chen Xingjia, founder of Shenzhen Henghui Public Welfare Foundation, as the chief advisor for New Oriental Education, Dongfang Zhenxuan, and New Oriental Cultural Tourism, with an annual salary of 1.5 million RMB [4][6].
新东方在北京成立退休俱乐部，称专为50-75岁人士打造