阳光人寿：以“阳掌柜”激活新质生产力 赋能基层管理数智升级

Core Viewpoint - The integration of technology, particularly artificial intelligence, is transforming the insurance industry by enhancing management efficiency and customer service through the introduction of innovative tools like "Yang Zhanggui" [1][4]. Group 1: Technological Integration - The insurance industry is experiencing a shift towards high-quality development driven by new productive forces, particularly through the deep integration of technology and business [1]. - "Yang Zhanggui," a four-level management robot launched by Sunshine Life, aims to inject digital and intelligent momentum into frontline operations by focusing on customer management and goal planning [1]. Group 2: Customer Engagement - The traditional broad-based customer engagement model is becoming less effective, making precise identification of customer needs and personalized service crucial for success [2]. - "Yang Zhanggui" provides a digital solution to enhance service quality by generating targeted customer service strategies based on comprehensive data analysis [2]. Group 3: Management Process Reconstruction - "Yang Zhanggui" offers more than just a tool for manual replacement; it enables human-machine collaboration that enhances management effectiveness [3]. - The system allows for data-driven management, moving from experience-based to precise goal setting, visual process tracking, and timely feedback adjustments [3]. Group 4: Accelerating Digital Transformation - Digital transformation is essential for the industry, and Sunshine Life is committed to making intelligent tools integral to frontline management and service [4]. - The company plans to deepen the application of "Yang Zhanggui" in various scenarios, including business forecasting and risk prevention, to establish a benchmark for digital transformation in the insurance sector [4].