直击“内卷式”竞争！2025年度十大典型案例发布会实录来了

Group 1 - The State Administration for Market Regulation (SAMR) held a press conference to announce ten typical cases of addressing "involution" competition in 2025, demonstrating its commitment to maintaining fair market order and promoting healthy industry development [2][30] - The cases reflect a combination of problem-oriented approaches and innovative practices, emphasizing the importance of preemptive measures and collaborative governance [4][32] Group 2 - The first case involved the SAMR's public interview with Huolala, utilizing the Anti-Monopoly Law to enhance market competition and protect the rights of drivers [4][32] - The second case focused on the solar industry, where pre-warning and policy coordination were implemented to mitigate overseas antitrust risks, shifting competition from price wars to innovation-driven strategies [4][32] - The third case highlighted the crackdown on false advertising by a health consulting company, which misled elderly consumers through live streaming, showcasing a zero-tolerance stance on fraud [5][33] Group 3 - The fourth case addressed the "subsidy wars" in the food delivery sector, where the SAMR urged platforms to recognize the negative effects of disorderly low-price competition and to ensure fair practices [5][33] - The fifth case involved the recall of defective power bank products, with 139.77 million units recalled across multiple provinces, emphasizing the need for strict compliance with safety regulations [5][33] Group 4 - The sixth case was a national quality supervision inspection of new energy vehicles, focusing on models with significant price reductions, to ensure safety and quality standards [6][34] - The seventh case involved an advertising compliance initiative aimed at enhancing awareness among businesses and reducing illegal advertising rates [7][35] - The eighth case focused on improving product consistency management to prevent low-quality products from entering the market [7][35] Group 5 - The ninth case involved the establishment of international standards for governance in the new energy vehicle sector, promoting quality competition over involution [7][35] - The tenth case highlighted the SAMR's efforts in conducting fair competition reviews, examining over 58,000 policy measures to prevent market intervention and ensure fair competition [8][36] Group 6 - The overall approach emphasized three key characteristics: proactive prevention, a combination of soft and hard regulatory measures, and collaborative governance involving multiple stakeholders [8][36] - The SAMR plans to continue enhancing its regulatory effectiveness and promote a fair and orderly market environment to support high-quality development [8][36]