抖音生活服务举办连锁商家年度大会 2025年新增61万家全国连锁品牌门店

Core Insights - The "2026 Douyin Life Service City Ecosystem Conference" highlighted the growth and operational achievements of national chain merchants on the Douyin platform, emphasizing the theme of "stimulating good business and seeing new growth" [1] Group 1: Business Performance - Douyin's life service ecosystem experienced significant growth, with total transaction volume increasing by 59% year-on-year, and the number of operational stores exceeding 15 million [1] - The number of new national chain stores on Douyin reached 610,000, covering various industries such as dining, retail, services, and entertainment [1] - The number of chain merchants achieving a payment GMV of over 1 billion yuan in 2025 increased by over 86% year-on-year [1] Group 2: Strategic Focus - National chain merchants are leveraging Douyin's "content + shelf" advantage to enhance their business through live streaming, short videos, and search functionalities [2] - Key strategies for chain merchants include focusing on brand positioning, improving service capabilities at physical stores, and establishing reasonable profit models [2] - The conference featured four industry-specific sub-forums to discuss tailored efficiency improvements for different sectors, including dining, retail, and entertainment [2] Group 3: Future Directions - Douyin aims to support merchants in building an integrated operational system that combines online traffic with sustainable offline business growth [2] - The platform is committed to enhancing overall efficiency and promoting the deep integration of "real-world engagement" and "digitalization" to contribute to the prosperity of the real economy [2]