Core Insights - The 2025 TBI Top Brand Innovation Awards recognized Huaxia Eye Hospital for its comprehensive brand advantages, winning the "Annual Brand Award" [1][4] Group 1: Award Significance - The TBI Top Brand Innovation Awards, now in its sixth year, is a prestigious honor in China, focusing on brand growth paths in the digital age and recognizing brands with innovation, foresight, and practical value [4] - This year's awards attracted participation from 578 companies, including major brands like Nestlé, Volkswagen, and Coca-Cola, showcasing 1,744 innovative works [4] Group 2: Brand Development - Huaxia Eye Hospital has successfully transitioned from "brand awareness" to "brand value," emphasizing a patient-centered approach and a commitment to enhancing medical, social, and ecological value [7] - The hospital integrates medical education and research, being one of the few large eye care chains in China with "double three A" certifications and three international ophthalmology academicians [8] Group 3: Social Responsibility - Huaxia Eye Hospital has a long-standing commitment to social value, conducting free eye care initiatives in countries along the Belt and Road, and has assisted in screening 20 million people for myopia prevention [10] - The hospital has launched various public health initiatives, including an AI self-test tool for dry eye, reaching 360 million patients [10] Group 4: Ecological Value - The hospital is expanding its brand through cross-industry collaborations, such as a joint public welfare initiative with Nova Coffee, promoting a "consumption equals public welfare" model [12] - Huaxia Eye Hospital is building a sustainable brand ecosystem by integrating medical, social, and ecological values, aiming for continuous evolution and collaboration [12][14]
华厦眼科荣获2025第六届TBI杰出品牌创新奖“年度品牌奖”