综合整治“内卷式”竞争 市场监管总局发布典型案例

Core Viewpoint - The State Administration for Market Regulation (SAMR) has released typical cases of "involution" competition for comprehensive rectification by 2025, emphasizing proactive prevention and collaborative governance in various sectors [1][4]. Group 1: Solar Industry - The solar industry is facing risks of "involution" and external spillover, prompting SAMR to implement pre-warning and compliance guidance to help companies correct issues before risks materialize [1]. - The approach includes pre-warning, policy collaboration, and guidance discussions to effectively prevent overseas antitrust risks and potential legal and economic losses [1]. Group 2: New Energy Vehicles - For the first time, a national quality inspection of complete vehicles in the new energy vehicle sector is being conducted to prevent low-price, low-quality risks [2]. - The inspection focuses on mainstream domestic manufacturers with significant price reductions, covering 34 specific items across seven major safety performance tests, including crash tests [2]. - SAMR has developed and published over ten international standards in the new energy vehicle sector, promoting quality competition over "involution" competition [2]. Group 3: Power Bank Safety - Following multiple incidents of power bank fires and explosions in 2025, SAMR has initiated a concentrated rectification of power bank quality and safety, conducting defect investigations and urging manufacturers to fulfill safety responsibilities [2]. - Complaints regarding power banks have decreased by 85% compared to the peak in July 2025, indicating a positive trend in consumer satisfaction [2]. Group 4: Platform Regulation - SAMR emphasizes flexible regulation through discussions to guide companies like Huolala and food delivery platforms towards self-discipline and accountability [3]. - The agency requires platforms to operate legally and transparently, ensuring fair competition and preventing false advertising and price discrimination [3]. - A crackdown on false advertising in private domain live streaming has been implemented, enhancing compliance awareness among businesses [3]. Group 5: Fair Competition Review - SAMR has conducted a strict review of fair competition, examining 58,000 important policy measures and over 10,000 policies nationwide, ensuring the rectification of problematic documents [3]. - The agency aims to prevent policies that could disrupt the unified market and fair competition [3]. Group 6: Overall Governance - SAMR is committed to a multi-faceted approach to enhance overall governance effectiveness, aiming to create a fair and orderly market ecosystem that supports high-quality development [4].