Sirius XM(US:SIRI) The Motley Fool·2026-01-21 08:51Core Viewpoint - Warren Buffett, the CEO of Berkshire Hathaway, built a significant stake in Sirius XM Holdings before his retirement, indicating a strong belief in the company's potential despite its recent struggles in the market [1][11]. Company Performance - Sirius XM Holdings has seen its stock price decline by approximately 67% since the 2022 bear market, contrasting sharply with the S&P 500's nearly 70% gain during the same period [5]. - The company has a market capitalization of $6.8 billion, with shares currently priced at $20.14, reflecting a 52-week range of $18.69 to $27.41 [14]. Financial Metrics - Sirius XM's revenue mix is heavily weighted towards subscriptions, with 76% of net revenue derived from satellite-radio subscriptions and only 20% from advertising [15]. - The company offers a dividend yield of 5.36%, which is significantly higher than the average yield of the S&P 500, and has a steady share-repurchase program [17]. Market Conditions - The Federal Reserve's aggressive rate hikes from March 2022 to July 2023, totaling 525 basis points, have increased borrowing costs, impacting companies like Sirius XM with substantial debt [8]. - Economic uncertainty has raised concerns about advertising revenue, particularly as unemployment rates rise, which could affect Sirius XM's revenue from its Pandora platform [9]. Competitive Landscape - Sirius XM operates as a legal monopoly in satellite radio, providing it with pricing power despite competition from streaming services like Spotify and Apple Music [12]. - The company has faced a modest decline in satellite radio subscriptions, attributed to increased competition and weaker U.S. auto sales, which affect promotional subscriptions [10]. Investment Opportunity - Sirius XM is currently considered historically cheap, trading at 6.6 times forecast earnings per share for 2026, representing a 45% discount to its average forward price-to-earnings ratio over the past five years [18].