QNB enters $10bn club as Middle East’s most valuable banking brand

Core Insights - QNB Group has become the first bank in the Middle East and Africa to surpass a banking brand value of $10 billion, reaching $10.3 billion, which is an 11% year-on-year increase, solidifying its position as the most valuable banking brand in the MEA region [2][5] Brand Strength and Rankings - QNB maintained a Brand Strength Index (BSI) score of 86, retaining its AAA brand rating, one of the highest distinctions awarded by Brand Finance [3] - On a global scale, QNB moved up three places to rank 36th among the world's top banking brands and secured the 244th position among the world's most valuable brands across all sectors, climbing one place from its 2025 ranking in the Global 500 index [4] Strategic Focus and Commitment - The rise in brand value reflects growing confidence among customers, investors, and stakeholders, reinforcing QNB's strategic focus on being a trusted financial partner in local, regional, and international markets [5] - Brand Finance's assessment highlights QNB's long-term commitment to brand building as a competitive differentiator, supported by investments in innovation, digital banking, green finance, and inclusive finance initiatives [6] - This milestone underscores QNB's progress toward its 2030 strategy, which aims to enhance its standing as a leading banking group in the MEA while delivering sustainable value for shareholders and clients [7]