2026 “看见中国汽车”活动走进北京越野

Core Insights - Beijing Off-road achieved impressive sales in 2025, delivering over 200,000 vehicles, with a 72% year-on-year increase in boxy models and a doubling of sales for rugged off-road vehicles [1][3] - The company's transformation into a user-centric enterprise involved comprehensive changes in strategy, organization, products, and ecosystem, focusing on user feedback for product development [3][5] Sales Performance - In 2025, Beijing Off-road's boxy model sales reached 147,000 units, while rugged off-road vehicle sales hit 76,000 units, marking a significant growth [1][3] - The BJ40 extended range version sold 38,000 units within eight months, contributing to the overall sales surge [1] Product Strategy - The company launched multiple new models in 2025, including BJ40 extended range, BJ40 fuel, and BJ30 Traveler, covering various technology routes such as gasoline, diesel, and hybrid [5] - The BJ40 extended range version gained popularity for its combination of off-road performance and electric comfort, while the BJ60 extended administrative version addressed specific user needs with advanced technology [5] Operational Improvements - Beijing Off-road optimized its marketing, cost, and quality processes, forming a "marketing army" and enhancing data management, resulting in a 30% increase in conversion rates [7] - The company shifted from price competition to lean management across the value chain, with a focus on quality control led by management [7] Future Strategy - For 2026, the company aims to transition from "breakthrough" to "consolidation and evolution," focusing on user co-creation and building a platform for user involvement in vehicle design [7] - The strategic focus will also include evolving the product matrix for full-scene collaboration and establishing a foundation of trust with users [7] - The integration of electrification and intelligence with off-road scenarios is expected to elevate the Chinese off-road industry from a follower to a leader position [7]