一张二手卡牌竟拍出5.5万天价

Core Insights - The trading card market is experiencing significant growth, with a compound annual growth rate of 25%, and is projected to exceed 30 billion yuan in the next three years [2] - The market is characterized by a stark contrast in pricing, with rare cards fetching high prices while ordinary cards are valued very low [2][5] - The industry is attracting capital interest, leading to a competitive race for listings among leading companies [6] Market Overview - The trading card market has evolved from childhood entertainment to a collectible asset for adults, with a diverse age demographic participating [2] - The market is divided into two main categories: Trading Card Games (TCG) that support gameplay and Collectible Card Games (CCG) that focus on rarity and collection [3] - The market is expected to reach 35.1 billion yuan by 2027 according to Citic Securities [2] Pricing Dynamics - Recent trends show a 5% decline in the price of simplified Chinese Pokémon cards, while Japanese versions have seen a slight increase of 0.33% [5] - A specific Pokémon card, "梦幻ex," has reached a price of 55,000 yuan, while common cards can be as low as 0.2 yuan, indicating a depreciation rate of over 91.67% for ordinary cards [5] - The disparity in card values highlights a market where high-value cards are sought after, while low-value cards struggle to find buyers [5] Online Trading and Community Engagement - Many transactions are conducted through online platforms, with dedicated apps providing market information and facilitating sales [4] - The demand for graded cards is increasing, as ratings significantly impact their marketability and price [5] - Live streaming has become a popular method for card sales, enhancing the emotional experience of unboxing and trading [5] Competitive Landscape - Card Game Company (卡游) holds a dominant market share of 71% in the TCG sector, with a projected revenue of 10.057 billion yuan in 2024, marking a 278% year-on-year growth [6] - Suplay (超级玩咖) has emerged as a strong competitor in the collectible card segment, with a revenue of 283 million yuan and a gross margin of 54.5% [6] - New entrants and investments from major companies like Pop Mart and miHoYo indicate a growing interest in the trading card market [7]