《2026年中国商业十大热点报告》发布：将迎来结构性转型，人工智能拓展服务消费新场景

Core Insights - The report highlights that 2026 will be a pivotal year for China's commercial sector, transitioning from quantity to quality and from expansion to optimization [1][3] - China's retail sales are projected to grow by approximately 4.5% year-on-year, with GDP growth expected to reach 4.7%, supported by policies aimed at enhancing domestic demand and promoting high-quality innovation [1][4] Group 1: Market Trends - The report identifies that consumer behavior is rapidly evolving, with emotional value, integrated experiences, and green lifestyles becoming mainstream [3] - The integration of AI, digital platforms, and data analytics is crucial for creating personalized and immersive consumer experiences that align with national development goals [3][4] - The commercial sector is expected to see continuous expansion and quality improvement in the consumer goods market, driven by enhanced consumption mechanisms [3][5] Group 2: Technological Advancements - AI-driven digital twin technology is reshaping traditional supply chain management, with automated warehouses being rapidly deployed across the country [4] - The adoption of digital innovations such as cooking robots and smart delivery systems in the restaurant industry is accelerating [4] - Companies are encouraged to invest in advanced technologies like AI, big data analytics, and blockchain to optimize processes and enhance supply chain efficiency [4] Group 3: Global Expansion - County-level commerce is emerging as a vital engine for urban-rural circulation and rural revitalization [5] - Chinese brands are accelerating their international expansion through cross-border e-commerce and localized strategies, leveraging AI-driven supply chain solutions [5] - The report notes that many companies are seeking new growth opportunities through exports or establishing overseas operations, particularly in emerging markets like Asia, Africa, and Latin America [5]