《Brand Finance 2026年全球品牌价值500强》榜单发布:7家中国保险业品牌上榜,中国平安位列第32名
Xin Lang Cai Jing·2026-01-21 10:54

Core Insights - The Brand Finance 2026 Global Brand Value 500 report was released on January 20, 2026, in Davos, Switzerland, highlighting the performance of various brands globally [1][5]. Group 1: Chinese Brands Performance - A total of 68 Chinese brands made it to the list, with the insurance sector showing strong performance, featuring 7 insurance companies [1][5]. - The top Chinese insurance brands included Ping An (32nd), China Life Insurance (104th), and China People's Insurance (145th) [1][5]. - Among the 7 insurance brands, 6 experienced an increase in brand value, with China People's Insurance seeing a significant growth of 12%, reaching a brand value of $16.82 billion and moving up 5 places to rank 145th globally [1][5]. Group 2: Brand Rankings and Values - Notable rankings include Douyin at 6th with a brand value of $153.54 billion, State Grid at 10th with $102.44 billion, and ICBC at 12th with $90.88 billion [2][6]. - Other significant brands include China Construction Bank (14th), Bank of China (17th), and Agricultural Bank of China (19th), all maintaining strong brand values and ratings [2][6]. - The report indicates that the brand strength scores and ratings for these companies reflect their competitive positioning in the market, with many achieving AAA or AA ratings [2][6].