全网触达超1亿人次！汕头“万人鹅宴”刷屏出圈

Core Viewpoint - The "万人鹅宴" (Ten Thousand Goose Feast) in Shantou has gained significant attention, reaching over 100 million people through various media channels, showcasing the city's lion head goose industry and its cultural significance [5][11]. Group 1: Event Overview - The "万人鹅宴" event was organized by the Shantou Lion Head Goose Industry Association as part of its annual meeting and high-quality development conference [3][4]. - The event generated over 150 articles and 200 videos, achieving a total audience reach of more than 100 million [5][6]. Group 2: Media Coverage - A comprehensive "media+" communication matrix was established, utilizing global live broadcasts and engaging over 100 domestic and international mainstream media outlets [11][19]. - Major Chinese media outlets, including People's Daily and Xinhua News Agency, provided extensive coverage, while international media also contributed to spreading the story of the lion head goose [12][17]. Group 3: Celebrity Involvement - The event featured various celebrities and influencers, including Thai V-jay Chen Yingling and renowned tenor Yang Hongji, who helped enhance the public impact of the event [20][22]. - A collaborative effort with social media influencers on platforms like Douyin and video channels created a closed-loop communication strategy, combining official guidance with user-generated content [24][26].