中国车企在欧销量暴涨127%，份额逼近10%

Core Insights - In 2025, Chinese automakers achieved record sales in the European market, reaching 811,000 units, a year-on-year increase of 99% [2] - The overall European automotive market saw sales of 13.3 million units in 2025, a 2.3% increase from the previous year, with electric vehicle sales growing by 30% [2] Group 1: Market Performance - Chinese automakers' monthly sales in Europe surpassed 100,000 units for the first time in December 2025, totaling 109,900 units, representing a 127% year-on-year growth [2] - The market share of Chinese automakers in Europe reached 9.5% in December 2025, up from 4.5% in the same month of 2024 [2] - The total sales of Chinese brands in Europe for 2025 were 811,000 units, with a market share of 6.1%, compared to 3.1% in 2024 [2] Group 2: Brand Performance - SAIC MG was the highest-selling Chinese brand in Europe in 2025, with sales of 307,000 units, a 26% increase, ranking 16th overall [3] - BYD followed with sales of 187,000 units, a 276% increase, moving up from 31st to 22nd place [3] - Chery's brands collectively sold 120,000 units in Europe, significantly higher than 17,000 units in 2024, while Geely's brands sold 68,000 units, a 58% increase [3] Group 3: Market Dynamics and Strategies - The European automotive market is facing a 35.3% anti-subsidy tax on Chinese electric vehicles, effective from 2024, which poses challenges for Chinese manufacturers [3] - Despite initial sales declines in Q1 2025 due to tariffs, BYD and other brands like Leap Motor are expanding their market share in Europe [4] - Chinese automakers are leveraging plug-in hybrid models, which are still subject to a 10% basic tariff, to navigate the tariff landscape and capture market share [4] Group 4: Future Outlook - The price commitment mechanism between China and the EU is expected to stabilize sales in the short term, with a projected annual growth rate of around 20% for Chinese electric vehicle exports to the EU from 2026 to 2028 [5] - As companies adapt to new regulations and enhance local production capabilities, the competitiveness of Chinese electric vehicles in the EU market is anticipated to improve [5]