Zheng Quan Ri Bao Wang·2026-01-21 11:41Core Insights - The 2025 China Cosmetics Industry Data Release Conference highlighted the industry's significant growth and transformation, emphasizing the importance of high-quality development amidst global economic uncertainties [1][2] Group 1: Market Overview - By 2025, the Chinese cosmetics market is projected to reach a record high of 1.1 trillion yuan (approximately 1104.25 billion yuan), with a year-on-year growth of 2.83% [1] - Domestic brands continue to lead in competitiveness, increasing their market share to 57.37% [1] - Online sales are expected to reach 721.77 billion yuan, growing by 4.45% and accounting for 65.36% of total sales, while offline sales remain stable at 382.47 billion yuan [1] Group 2: Industry Trends - The market concentration is increasing, with over 60% of the top 500 brands experiencing positive growth, while only 26% of brands ranked below 500 show growth [2] - The industry is transitioning from total expansion to structural optimization, focusing on depth competition rather than breadth [2] - The number of eliminated brands reached 26,900, indicating a rationalization of competition within the industry [2] Group 3: Innovation and Development - The conference featured discussions on the integration of AI and other technologies in the cosmetics industry, highlighting innovative practices that drive brand growth [3] - Media's role in promoting high-quality development in the beauty industry was also emphasized, showcasing innovative pathways for industry growth [2][3]