Core Viewpoint - The "New Spring Warm Package" initiative aims to connect overseas Chinese with their hometowns by sending 5,250 gift packages to seven cities in five countries, marking a significant increase in the number of packages sent compared to previous years [1][5]. Group 1: Overview of the Initiative - The initiative is a collaboration between the State Council Overseas Chinese Affairs Office, the China Overseas Chinese Federation, the Shanghai Municipal Government, and relevant embassies and consulates [1]. - This year marks the fifth participation of Shanghai in this gifting activity, with the number of packages exceeding 5,000 for the first time [1]. Group 2: Gift Package Details - The "New Spring Warm Package" consists of two gift boxes, each designed with unique cultural elements [2]. - Gift Box One features "Shanghai Landmarks + Zodiac Culture," incorporating iconic Shanghai elements and zodiac symbols, along with items like themed sachets and health tea [2]. - Gift Box Two emphasizes "Oriental Aesthetics + City Imprints," using red and gold designs to showcase classic Shanghai architecture and includes items such as spring couplets and themed coasters [2]. Group 3: Impact and Future Plans - The "New Spring Warm Package" is part of a broader initiative called "Warm Overseas Chinese Action," recognized for its extensive reach and high brand recognition [5]. - Starting in 2024, Shanghai plans to enhance its efforts by introducing an additional "Shanghai New Spring Gift Package" alongside the existing offerings [5]. - Since 2021, nearly 38,000 packages have been sent to overseas Chinese in 54 countries, reinforcing the emotional connection between them and their homeland [5].
上海向海外侨胞赠送逾5000份“新春暖心包”
Xin Lang Cai Jing·2026-01-21 12:21