Xin Lang Cai Jing·2026-01-21 12:31Core Insights - A new round of national subsidy policy has been implemented in Shenzhen, significantly boosting consumer enthusiasm for shopping [1][6] - Consumers can enjoy a convenient experience with the national subsidy, receiving products like smartphones and tablets in as fast as 30 minutes [1][6] Group 1: National Subsidy Program - Shenzhen consumers can receive a 15% subsidy by shopping through the Meituan app, which has partnered with local stores of brands like Huawei, Apple, and Xiaomi [1][6] - For example, a 256GB iPhone 17 originally priced at 5999 yuan can save consumers approximately 500 yuan when combined with the national subsidy and platform discounts [1][6] Group 2: Impact on Retail - The implementation of the subsidy has led to a notable increase in sales for digital and home appliance stores in Shenzhen since 2025 [1][6] - Meituan plans to continue expanding its collaboration with local brand stores to ensure that the benefits of the subsidy reach more physical merchants [2][6] Group 3: Delivery and Service Enhancements - To handle the surge in orders due to the subsidy, Meituan has launched a specialized fulfillment service, employing trained delivery personnel for all subsidy orders [2][6] - The service includes features such as on-site unboxing, activation, and photo confirmation to provide consumers with a seamless "buy and use" experience [2][6]