沙利文认证：鱼你在一起成为“中国米饭快餐门店数量第一”！

Core Insights - The Chinese rice fast food brand "Fish You Together" has been officially recognized by Frost & Sullivan as having the largest number of rice fast food outlets in China by 2025, with over 2,600 operational stores globally [1][5][11] - The brand's growth is attributed to its ability to standardize operations, integrate supply chains, and expand internationally, marking a new phase for Chinese fast food [1][3] Group 1: Brand Growth and Market Position - "Fish You Together" started its journey in 2017 with a focus on a standardized fast food model based on traditional dishes, successfully transforming the traditional sauerkraut fish into a fast food product [3][6] - The brand has expanded to over 360 cities worldwide, including major international cities like New York and Dubai, while also targeting lower-tier markets in China [3][5] - The certification from Frost & Sullivan is seen as a sign of maturity and scale in the Chinese rice fast food industry, highlighting the importance of operational standards and supply chain stability for brand expansion [5][6] Group 2: Operational Excellence and Social Impact - The founder emphasizes that the growth in store numbers is not the ultimate goal; the brand aims to create social value by supporting entrepreneurs and generating employment opportunities [6][8] - The brand employs a "light asset, high efficiency" model to assist thousands of franchisees and create jobs, while maintaining consistent quality across different market tiers [6][9] - Recent product innovations, such as the "Hot Pot" series, have been introduced to diversify offerings and enhance customer experience, further solidifying the brand's market position [9][11] Group 3: International Expansion and Strategic Partnerships - The brand is committed to global expansion, using sauerkraut fish as a cultural vehicle to introduce authentic Chinese cuisine worldwide [8][11] - A partnership with Oracle has been established to develop a global supply chain integration system, ensuring a balance between standardization and localization [8] - The introduction of dual-category stores featuring both sauerkraut fish and the new "Hot Pot" offerings marks a strategic shift towards a more diverse product lineup [9][11]