Berkshire prepares to exit 28% stake in Kraft Heinz as new CEO aims to move on from rare Buffett gaffe
Kraft HeinzKraft Heinz(US:KHC) CNBC·2026-01-21 13:24

Core Insights - Berkshire Hathaway is moving to exit its 27.5% stake in Kraft Heinz, which has been a significant investment for the conglomerate and is its largest holding in the food sector [1][3]. Group 1: Company Actions - The registration of the stake allows Berkshire Hathaway to reduce its ownership in Kraft Heinz, indicating a strategic shift under new CEO Greg Abel [2][5]. - The decision reflects Abel's readiness to address a deal that has been viewed as a misstep in Warren Buffett's investment history [3][4]. Group 2: Financial Performance - Kraft Heinz shares have decreased approximately 70% since the 2015 merger, impacted by changing consumer preferences, rising costs, and slow growth in core brands [3]. - Despite receiving billions in dividends over the years, Berkshire Hathaway recorded a $3.8 billion writedown on its Kraft Heinz investment last year [3]. Group 3: Strategic Developments - Kraft Heinz is planning to split into two separate companies, one focusing on sauces and shelf-stable meals, and the other on North American staples like Oscar Mayer and Kraft cheese [4]. - Buffett has expressed skepticism about the merger's success, stating that separating the companies may not resolve the underlying issues [5]. Group 4: Market Outlook - Analysts from Stifel have maintained a hold rating on Kraft Heinz, setting a price target of $26, citing weak U.S. consumption trends and slower growth in emerging markets as potential challenges for revenue growth [6].

Berkshire prepares to exit 28% stake in Kraft Heinz as new CEO aims to move on from rare Buffett gaffe - Reportify