抖音发布首份安全与信任报告 与2025年初相比谣言曝光量下降90%

Core Insights - Douyin held the 2026 Safety and Trust Conference on January 21, 2026, and released the "2025 Douyin Safety and Trust Annual Report," detailing the progress in platform governance and transparency efforts [1] Group 1: Platform Governance and Transparency - In 2025, Douyin launched the Safety and Trust Center website (95152.douyin.com) to publicly disclose algorithm principles and address public concerns, achieving over 1.5 million visits to the site [1] - The platform conducted over 30 communication meetings with media and academia to listen to demands, respond to issues, and incorporate suggestions [1] Group 2: Rumor Management and New Governance Measures - Douyin introduced large model technology in rumor management, resulting in a 90% decrease in the exposure of rumor content compared to early 2025 [1] - To address emerging issues such as controversial information dissemination, AI-generated content, and malicious marketing accounts, Douyin innovatively launched seven governance norms, including the "Community Hot Information and Account Governance Rules (Trial)" [1] Group 3: Commitment to Safety and Trust - In January 2025, Douyin announced ten measures to establish the Safety and Trust Center, promoting algorithm and platform governance transparency, and creating a safer and more trustworthy platform environment [1]