Wix Launches Wix Harmony, the AI Website Builder that Merges Human and Artificial Intelligence, Reinventing Web Creation

Core Insights - Wix Harmony is a new flagship AI website builder that combines vibe coding with visual editing capabilities, designed for ease, speed, and professional-grade results [6][10] - The platform is built on Wix's enterprise-grade infrastructure, ensuring reliability and scalability for users [6][9] Group 1: Product Features - At the core of Wix Harmony is Aria, an AI agent that understands natural language and can execute tasks ranging from simple updates to complex redesigns [7][13] - Users can generate entire sites or sections using natural language and refine them visually with drag-and-drop control, allowing seamless transitions between AI-assisted creation and manual editing [13] - Wix Harmony ensures that changes in one section do not disrupt the overall site functionality, maintaining a stable foundation for fast iterations [13] Group 2: Market Positioning - Wix Harmony is positioned to be the leading vibe website platform, bridging the gap between traditional web creation stability and the speed of AI-driven design [5][9] - The platform aims to empower users to create beautiful websites quickly without sacrificing scalability, security, and performance [8][10] Group 3: Infrastructure and Capabilities - Every site created with Wix Harmony operates on Wix's robust infrastructure, which includes advanced commerce, scheduling, and payment capabilities [13] - Wix's infrastructure boasts 99.99% uptime and professional-grade security, capable of supporting billions of visitors daily, making it suitable for real, live businesses [13]