MALIBU® TAKES TROPICAL FLAVOR TO THE NEXT LEVEL WITH THE LAUNCH OF MALIBU PINK AND MALIBU DOLE READY-TO-DRINK

Core Insights - Malibu has launched a new product, Malibu Pink, which features guava, pineapple, and coconut, aiming to provide a tropical taste experience [1][2] - The brand is positioning Malibu Pink as a trendy spirit that can be enjoyed in various ways, including mixed with lemonade or as a shot [1] - Malibu Pink will be supported by a new marketing campaign and partnerships to enhance its visibility and align with the brand's ethos of "Do Whatever Tastes Good" [1][2] Product Details - Malibu Pink is part of a broader portfolio that includes Malibu & Dole Ready-to-Drink Cocktails, which were introduced in January 2026 [2] - The Ready-to-Drink cocktails combine Malibu's coconut essence with real rum, real pineapple juice from Dole, and other natural flavors, offering a refreshing taste with only 130 calories per 12oz can [2] - The new variety pack includes four flavors: Pineapple, Pineapple Mango, Pineapple Strawberry, and Pineapple Dragon Fruit [2] Marketing and Promotions - Malibu Pink and the Ready-to-Drink cocktails are being promoted for vacation and festival seasons, encouraging consumers to enjoy a taste of summer [3] - A promotional campaign includes a contest for a chance to win a trip to O'ahu, Hawaii, enhancing consumer engagement [2] Company Background - Malibu is recognized as the number one white rum-based coconut spirit globally, selling over 4 million cases annually in more than 140 countries [5] - The brand has been part of the Pernod Ricard Group since 2005 and continues to expand its flavored liquor offerings and ready-to-drink cocktails [5]