System1(US:SST) Businesswire·2026-01-21 14:05Core Insights - 1.org has partnered with Guide Dogs of America | Tender Loving Canines (GDA | TLC) to allocate a portion of its search-driven advertising revenue to support the training and placement of guide and service dogs [1][5] - The 1.org mobile app allows users to contribute to GDA | TLC by simply conducting their regular web searches, making it a cost-free way to support the cause [2][3] Company Overview - 1.org is a charitable search engine developed by System1 (NYSE: SST) that aims to redirect the value generated from web searches towards impactful causes, including animal welfare, disaster relief, education, and cancer care [3][10] - The platform operates as a registered Charitable Fundraising Platform in California, donating a percentage of its advertising revenue to vetted nonprofit organizations across six focus areas [10] Partnership Details - The collaboration with GDA | TLC enables users to support the training of guide and service dogs without any financial burden, as the revenue generated from ads shown during searches will fund the nonprofit's mission [5][11] - GDA | TLC provides expertly-trained guide and service dogs at no cost to recipients, emphasizing the transformative impact these dogs have on individuals' lives [5][11] User Engagement - Users can enhance their impact by generating custom invite links through the 1.org referral feature, which triggers a $5 donation to their selected charity for each new user who joins via the link [6] - The process for users includes installing the 1.org browser extension or Android app, creating a free account, selecting a charity, and conducting searches as usual [7] Target Beneficiaries - The guide and service dogs trained by GDA | TLC primarily assist individuals who are blind or visually impaired, veterans with military-related PTSD, traumatic brain injury, or military sexual trauma, and children with autism [8]