Core Insights - Mulberry has partnered with Big Lots! to launch The BIG! Protection Plan, enhancing product protection for customers [1][2] - The plan offers extended coverage for various products, including furniture, mattresses, appliances, and electronics, protecting against accidents and wear [1][2] - This initiative is part of Big Lots!'s strategy to improve customer experience and provide added value beyond standard warranties [2][3] Company Overview - Big Lots! is undergoing a brand transformation, focusing on expanded product lines and a commitment to quality and value [2] - Variety Wholesalers, Inc. operates Big Lots! and is known for offering a wide range of discount merchandise across over 600 stores in 18 states [5] Product Protection Details - The BIG! Protection Plan includes coverage for accidental damage to indoor and outdoor furniture, mattresses, rugs, kitchen appliances, and electronics [7] - Coverage durations vary: up to 5 years for furniture, 10 years for mattresses, and 3 years for electronics and appliances [7] - The plan features no deductibles or hidden fees, with unlimited claims potential up to the original retail value [7]
Mulberry and Big Lots! Launch “The BIG!