Genpact Named a Brand to Watch in the IT Services Space by Brand Finance

Core Insights - Genpact has been recognized as one of the world's most valuable IT services brands, achieving a brand value of USD 1.5 billion, reflecting a 16% increase and moving up to the 18th position in the Brand Finance IT Services 25 report for 2026 [1][2] Company Strategy - The increase in brand value is attributed to Genpact's strategic shift towards a technology-first approach, focusing on agentic AI and advanced technology solutions, supported by the GenpactNext growth model and a global rebranding initiative launched in fall 2025 [2][4] - The rebranding effort included a new tagline "On It," which emphasizes the value Genpact creates for its clients and employees [2][4] Market Position - Genpact is one of only four IT services companies to achieve double-digit brand value growth in the latest Brand Finance report, highlighting the effectiveness of its global rebrand and strategic pivot [4] - The refreshed brand identity and clearer messaging have enhanced Genpact's visibility in the market, positioning it as a trusted partner amid the growing adoption of advanced technologies by organizations [3][4] Industry Context - The 2026 Brand Finance report indicates ongoing growth in the IT services sector, underscoring the increasing significance of IT services in enterprise transformation [4]