Group 1 - The 40th Qinhuai Lantern Festival in Nanjing, held on January 21, is expected to stimulate consumer activity through various discounts and exclusive benefits for attendees [1] - Cultural elements are becoming a key factor in creating new consumption scenarios, transforming traditional marketplaces into diverse experiential spaces [1] - The integration of culture into consumption not only meets spiritual needs but also enhances the resilience and depth of the consumer ecosystem, contributing to economic development [1] Group 2 - The successful integration of cultural beauty with consumer scenarios has been demonstrated in various locations, indicating that emotional value and experiential needs can unlock market potential [2] - Sustainable cultural integration requires a deep understanding and respect for cultural connotations, avoiding superficial commercialization that leads to aesthetic fatigue [2] - Developing diverse, high-quality products and services tailored to local characteristics can create unique consumption highlights, fostering a virtuous cycle of economic growth and cultural prosperity [2]
以文化之美 点亮消费新场景
Xin Lang Cai Jing·2026-01-21 17:29