Afterpay tallies BNPL repayments

Core Insights - Afterpay positions its services as an alternative to credit cards, highlighting the growing credit card debt in the U.S., which surpassed $1.2 trillion in 2024, with an average balance of $5,300 per credit cardholder [3][4] Group 1: Afterpay's Positioning and Customer Behavior - Afterpay emphasizes its safeguards to prevent customers from falling into debt spirals associated with traditional credit card usage [4] - The company reported that 96% of U.S. customers who used its BNPL services for Black Friday and Cyber Monday purchases repaid their financing early or on time [7] - Additionally, 98% of customers had not incurred late fees through the third quarter of the previous year, indicating responsible spending behavior [7] Group 2: Market Trends and Consumer Data - The average annual dollar value of a BNPL loan increased from $745 to $848 between 2022 and 2023 [5] - BNPL spending rose by 9% year-over-year to $10.1 billion during the holiday season from November 1 to December 1, according to Adobe analysis [6] - Klarna Group reported a 45% increase in spending across its lending services during the same holiday period [6] Group 3: Consumer Credit Profiles - Nearly two-thirds of U.S. consumers using BNPL transactions borrow from multiple providers simultaneously, with 61% having subprime credit scores [5]