Gap's Brand Momentum Strengthens: What Comes Next in 2026?

Key Takeaways Gap's multiyear turnaround is gaining traction as brand execution and operational efficiency improve.Gap brand momentum is driving fuller-price sales through better assortments, clearer messaging and marketing.GAP enters 2026 with Old Navy stability, core-brand strength and Athleta in a longer-term rebuild. The Gap, Inc.’s (GAP) multiyear turnaround strategy is gaining traction. The retailer has made measurable strides in brand execution and operational efficiency, laying the groundwork for a ...