“冰雪烩”里寻“热”策

Core Insights - Qing Tang City "Ice and Snow Feast" is a key initiative to break the winter tourism "off-season curse" in Xining, aiming to connect the health and wellness industry with local culture through winter activities [1][2] - The project has attracted over one million visitors and generated revenue in the tens of millions, showcasing the transformation of "cold resources" into "hot economy" [2][3] Group 1: Project Overview - The project is strategically located between the North River Wetland Park and the Qing Tang City Health and Wellness Resort, promoting year-round tourism [1] - It features seven themed areas, including large ice sculptures, non-heritage handicraft stalls, and live music performances, enhancing the night economy [1][2] Group 2: Business Development - The project has successfully gathered over 20 themed hotels and inns, along with 148 dining establishments offering more than 60 types of local cuisine from various regions [2] - A comprehensive service model has been established, integrating dining, accommodation, transportation, entertainment, and shopping, along with cultural performances [2] Group 3: Economic Impact - The initiative has generated significant economic activity, with reported revenues reaching several million, reflecting a strong demand for winter tourism in Qinghai [2] - The project aims to extend the tourism season and enhance visitor return rates by addressing key challenges such as infrastructure and cultural integration [2][3] Group 4: Future Recommendations - Suggestions from the research team include optimizing industry support, deepening cultural integration, and extending the tourism supply chain to enhance the overall experience [2][3] - The insights gathered will inform future proposals aimed at improving the quality and impact of the "Ice and Snow Feast" initiative [3]