让千年衢州茶焕发新生

Core Insights - The new tea beverage market, valued at over 100 billion, is creating a consumption boom and revitalizing the traditional tea industry [1] - The tea industry in Quzhou has a history of over a thousand years, with a total output value of 4.078 billion in 2023, featuring high-quality teas like Kaihua Longjing and Quzhou Yulu [1] - Challenges such as insufficient variety adaptation, limited mechanized tea gardens, and weak brand presence hinder deeper integration with the new tea beverage market [1] Industry Recommendations - A proposal to establish a tea industry research institute to introduce and cultivate high-aroma compatible tea varieties [1] - Utilizing technology to address high costs of mountain tea picking by promoting smart harvesting and sales robots [1] - Emphasizing Confucian tea culture, collaborating with leading brands, and organizing specialty tea beverage festivals to enhance public branding [1] - Transforming tea company waste into new raw materials and partnering with local dairy sources to develop unique heritage tea beverages, rejuvenating the ancient Quzhou tea [1]