Brown-Forman Advances on Strong Brands and Premiumization

Key Takeaways Brown-Forman is driving growth by prioritizing premium brands to reinforce pricing power and margins.Jack Daniel's anchors the portfolio, while RTD innovation and new brands boost premium positioning.BF.B saw double-digit emerging-market sales growth, aided by Jack Daniel's volumes and consumer demand.Brown-Forman Corporation’s (BF.B) progress is being driven by the strength of its core brands and a strategic shift toward premium and higher-value offerings. By focusing on well-established, glo ...