Krispy Kreme’s CEO talks profitability, refranchising strategies

What's good is we have them. We've got them in the U.S., particularly with the grocery and mass merchant chains like Walmart, Target, Costco, Kroger and Publix, all fantastic customers that we're growing profitably with.What we identified, which is so important, is the conditions have to be right for it to be sustainable. The visibility of the doughnuts has to be there, and the traffic has to be there in all the locations. I think ’25 was a tough year for us in that we really were reminded of that. The bran ...