国产取暖小家电何以热销海外——来自浙江慈溪、义乌两地市场的观察

Core Insights - The article highlights the increasing demand for small heating appliances from China in international markets, particularly in Central Asia, Europe, and the Middle East, driven by innovative product designs and efficient manufacturing capabilities [1][4]. Group 1: Market Demand and Trends - The export of electric heaters and related appliances reached 10.615 million units from January to November 2025, marking a year-on-year growth of 6.18% [1]. - In Germany, a multifunctional heater from Ningbo, Zhejiang, is actively used, while in Turkey, various heating products labeled "Made in China" are popular among consumers [2]. - The market for heating appliances is characterized by quick reorders and small batch orders, with companies like Yijia Trade receiving rapid repeat orders from familiar clients [3]. Group 2: Production and Export Growth - The production capacity in Ningbo and Yiwu is robust, with companies like Jiuyou Electric aiming for a production target of 300,000 units in 2025, reflecting a nearly 30% increase [3]. - Cixi's heating appliance exports reached 3.32 billion yuan, with a year-on-year growth of 8.4%, while Yiwu's exports amounted to 290 million yuan, growing by 32% [4]. Group 3: Adaptability and Innovation - Chinese manufacturers are noted for their quick market responsiveness, with the ability to pivot to new product designs based on market feedback [5]. - The industry has achieved a level of self-sufficiency in production, with many companies focusing on collaborative innovation to enhance competitiveness [8][9]. - Companies are increasingly investing in high-end product development and cost reduction strategies, such as switching to more efficient motor technologies to lower production costs while maintaining quality [11][12]. Group 4: Market Expansion Strategies - Companies are actively seeking new markets, with examples of tailored product designs for specific regions, such as a minimalist heater for the Nordic market [13]. - The number of countries and regions engaging in trade with Yiwu has expanded to over 230, with 156 of these having trade volumes exceeding 100 million yuan [13]. - Despite competitive pressures, companies maintain a positive outlook, with many reporting orders extending into April [14].