直击达沃斯|董俊峰：中国消费结构正发生改变，年轻人不再追逐国际大牌

Core Insights - The chairman of China UnionPay, Dong Junfeng, highlighted significant changes in Chinese consumer behavior, indicating that the contribution of consumption to GDP has substantial growth potential [1][4]. Group 1: Consumption Trends - UnionPay processes over 1 billion transactions daily, with transaction amounts nearing 1 trillion yuan, reflecting changes in consumer behavior through transaction data [1][4]. - The contribution of consumption to GDP is currently around 53%, with considerable room for growth [1][4]. Group 2: Shifts in Consumer Preferences - There is a generational shift in consumption from goods to services, with a noted trade deficit in service trade compared to a surplus in goods trade [2][6]. - Generation Z consumers are moving away from luxury brands towards personalized and niche products, prompting manufacturers to leverage AI and technology for customized services [2][6]. - Consumption in lower-tier cities and rural areas is increasing, with high-quality products and services becoming more accessible outside major urban centers [2][6]. Group 3: Economic Structure Adjustment - The overall economic structure in China is undergoing rebalancing, with government and regulatory bodies actively promoting and guiding changes in consumption patterns [2][6].