中信证券:AI剧产业景气度有望延续 建议关注具备优质IP和产能布局的公司
Zheng Quan Shi Bao Wang·2026-01-22 00:25

Core Insights - The Douyin Giant Engine held a Manhua Ecological Conference in Hangzhou on January 20, indicating a significant event in the industry [1] - The peak daily consumption in the Manhua sector reached 30 million, showcasing the growing popularity and engagement in this market [1] - The overall market size for the Manhua industry is projected to reach 22 billion by 2026, reflecting a sustained high growth potential [1] Content Analysis - From the content perspective, AI-generated human dramas, high-quality IP adaptations, and innovative themes are showing higher hit rates, indicating a competitive advantage for quality content in the market [1] - On the technology front, AI technology has been deeply integrated into the Manhua production pipeline, significantly reducing costs and increasing efficiency [1] - Leading AI dramas are enhancing their commercial value through copyright distribution and IAA+IAP co-investment strategies [1] Industry Outlook - The AI drama industry is expected to maintain its growth momentum, with a recommendation to focus on companies that possess quality IP and production capacity [1]