中信证券:AI剧产业的景气度有望延续 建议关注具备优质IP和产能布局的公司
Jin Rong Jie·2026-01-22 00:44

Core Insights - The Douyin Giant Engine held a Manhua Ecological Conference in Hangzhou on January 20, highlighting the growing significance of the manhua market [1] - The peak daily consumption in the manhua sector reached 30 million, indicating strong user engagement and market potential [1] - The overall market size for manhua is projected to reach 22 billion by 2026, reflecting sustained high industry momentum [1] Content Analysis - From a content perspective, AI-generated dramas, high-quality IP adaptations, and innovative themes are showing higher hit rates, demonstrating the competitive advantage of quality content in the market [1] - On the technology front, AI technology has been deeply integrated into the manhua production pipeline, significantly reducing costs and increasing efficiency [1] - Leading AI dramas are enhancing their commercial value through copyright distribution and IAA+IAP co-investment strategies [1] Investment Recommendations - The AI drama industry is expected to maintain its favorable outlook, with a recommendation to focus on companies that possess quality IP and production capacity [1]

CITIC Securities Co., Ltd.-中信证券:AI剧产业的景气度有望延续 建议关注具备优质IP和产能布局的公司 - Reportify