Xin Lang Cai Jing·2026-01-22 00:59Core Viewpoint - The Chinese liquor market is experiencing a general decline in retail prices for the top ten products, marking the fifth consecutive drop in two months, with high-end liquor prices continuing to decrease, indicating a short-term adjustment in the industry [1]. Price Trends - The overall retail price for a package of the top ten liquor products is 8,854 yuan, down by 12 yuan from the previous day [1]. - Among the top ten products, seven saw price declines while three experienced price increases, highlighting a clear market downturn [1]. Specific Product Performance - The leading price drop was observed in Xijiu Junpin, which decreased by 13 yuan per bottle; followed by Gujing Gonggu with a drop of 9 yuan; and both Guojiao 1573 and Yanghe Dream Blue M6+ with declines of 4 yuan each [1][3][4]. - The only products that saw price increases were the premium Moutai, which rose by 18 yuan per bottle due to tightened channel supply and replenishment demand, and Wuliangye Pu 58th generation, which increased by 5 yuan [1][3]. Market Dynamics - The market is characterized by a significant divergence in the performance of leading liquor brands, with only a few showing signs of recovery from the price declines [1]. - The continuous supply of lower-priced Moutai is further weakening the support for terminal prices [1].