Xin Lang Cai Jing·2026-01-22 01:23Core Insights - The Chinese liquor market is experiencing a general decline in retail prices, with the average price of the top ten products dropping to 8,854 yuan, a decrease of 12 yuan from the previous day, marking the fifth consecutive decline to a two-month low [1][7][8] - The market shows a mixed trend with seven products declining and three increasing in price, indicating a short-term adjustment phase in the industry [1][8] Price Trends - The leading product, Xijiu Junpin, saw the largest drop of 13 yuan per bottle, while Gujing Gonggu followed with a decrease of 9 yuan per bottle [1][8] - Other notable declines include Guojiao 1573 and Yanghe Dream Blue M6+, both down by 4 yuan per bottle, and Feitian Moutai, which decreased by 3 yuan per bottle [1][8] - In contrast, the premium Moutai product increased significantly by 18 yuan per bottle, attributed to tightened supply and replenishment demand [1][8] Data Collection Methodology - The "Liquor Price Reference" collects data from approximately 200 points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of market prices [2][9] - The pricing data is weighted based on actual transaction volumes to provide accurate retail price calculations for products like Feitian Moutai and premium Moutai [2][9] Brand Value Insights - Moutai ranks first in the global spirits industry with a brand value of 59.63 billion USD, reflecting a 2.2% year-on-year increase, underscoring its role as a benchmark for Chinese liquor brands [3][9] - The Brand Finance report indicates that while the number of Chinese brands in the top 500 decreased by one, the total brand value increased by 9.7%, with an average brand strength index of 76.4, surpassing the global average [3][9]