热评丨网上年货节 年货升级 年味焕新

Group 1 - The "2026 National Online New Year Goods Festival" is currently underway, running from January 19 to March 4, and represents a significant shift in the way Chinese consumers approach the traditional practice of purchasing New Year goods [1] - The concept of New Year goods has expanded from traditional items like meat and sweets to include modern products such as smart home appliances, cultural creative products, and even services like home cleaning and health consultations [3] - The festival emphasizes the diversity of food available during the Spring Festival, showcasing regional specialties from across China and integrating quality products from countries involved in the Belt and Road Initiative [3] Group 2 - The shift from pre-purchasing to immediate buying reflects changes in consumer behavior, facilitated by advancements in instant retail, allowing for on-demand purchases and reducing the anxiety of planning ahead [5] - The festival's main venue in Lanzhou offers not only a variety of traditional goods but also cultural experiences, such as New Year light displays and demonstrations by artisans, creating an immersive cultural scene [5] - The changes highlighted by the festival contribute to a richer, more convenient, and flavorful Chinese New Year experience, bridging traditional practices with modern consumer expectations [7]