协作赋能悬崖江城：“中国最小网红县城”雅江文旅实现从“过境”到“深耕”的蝶变

Core Insights - The article highlights the rapid development of tourism in Yajiang County, which received 13 million visitors and generated over 14 billion yuan in tourism revenue during the 14th Five-Year Plan period [1] - Yajiang's transformation into a cultural tourism benchmark along the G318 route is attributed to its unique natural resources and collaborative efforts with Yibin [1] Group 1: Tourism Development - Yajiang County, with a population of only 51,000, has become a significant tourist destination, showcasing its potential through impressive visitor numbers and revenue [1] - The county's tourism resources include over 100 cultural sites and unique local customs, contributing to its appeal as a travel destination [2] - The region's annual production of matsutake mushrooms accounts for over 15% of the national output, enhancing its culinary tourism offerings [2] Group 2: Infrastructure and Investment - Yibin's support has been crucial, with 332 million yuan invested in key tourism development areas over the past five years [5] - Investments have led to the creation of a 4A-level scenic area and five 3A-level scenic areas, as well as the establishment of a digital trading platform that increased the value of the "Yajiang Matsutake" brand to 1.667 billion yuan [7] - The collaboration has resulted in improved infrastructure, with over 500 million yuan allocated to enhance tourism facilities [7] Group 3: Cultural Integration - Yajiang is focusing on integrating culture with tourism, developing unique cultural products and experiences that reflect local traditions [7] - Events such as the Matsutake Cultural Festival and various cultural performances are designed to promote local heritage and attract visitors [7] - The county aims to enhance visitor experiences through upgraded accommodations and diverse culinary offerings [7] Group 4: Future Projections - Projections indicate that Yajiang will receive 2.9 million visitors and generate 3.19 billion yuan in tourism revenue in 2024, with expectations to grow to 5.1 million visitors and over 5.6 billion yuan by 2030 [9] - The strategic plan includes connecting with major tourism circles and developing key projects to further boost tourism [9] - The collaborative efforts between Yibin and Yajiang are seen as a foundation for sustainable tourism growth and cultural exchange [9]