“看见中国汽车”走进北京越野：2026开年以硬核实力定义中国越野新高度

Core Insights - The event "Seeing China Automotive" held on January 15 showcased Beijing Off-road's new strategic model, the BJ40 Explorer, marking a new chapter in high-quality development for the company [1][20] - The company reported impressive sales figures for 2025, delivering over 200,000 vehicles, with the Box model achieving 147,000 units sold, a 72% year-on-year increase [9][11] Group 1: Manufacturing and Technology - Beijing Off-road's intelligent factory features a fully digitalized and green manufacturing system, showcasing advanced production processes from stamping to assembly [2][5] - The factory integrates industrial production with red education and automotive culture, creating a cultural landmark that highlights the evolution of Chinese off-road technology [5] Group 2: Market Performance - The company achieved a significant milestone with 83% of vehicle purchases coming from individual users, indicating a shift from professional tool vehicles to lifestyle companions [11] - The BJ40 range has seen a doubling in sales, with the BJ40 extended version selling 38,000 units in just eight months, making it the market leader in its category [9][11] Group 3: Strategic Direction - In 2025, Beijing Off-road aims to transform into a user-centric enterprise, focusing on building long-term relationships with customers and integrating user feedback into product development [15][17] - The company plans to enhance its product matrix and cost control while pursuing quality improvements, aiming for a seamless user experience [18] Group 4: New Product Launch - The BJ40 Explorer was launched as part of the company's strategy to shift from single-hit products to a collaborative product matrix that caters to various user scenarios [20] - The Beijing 81 model was also introduced, featuring a unique co-creation development model that emphasizes user involvement in the design process [20] Group 5: Cultural Impact - The event highlighted Beijing Off-road's commitment to promoting off-road culture in China, positioning the brand as a symbol of national pride and technological advancement [22]