一场暴雪重写冬游叙事 烟威“雪窝子”再登热搜

Core Insights - Weihai and Yantai, known as "snow nests," have unique winter resources that attract tourists, but transforming these resources into a sustainable "snow economy" remains a challenge for regional tourism and city branding [2][5] Group 1: Winter Tourism Trends - The cold air meeting the relatively warm waters of the Yellow and Bohai Seas brings abundant snowfall to the Jiaodong Peninsula, making it a popular winter destination [3] - Tourists are increasingly seeking experiences beyond just snow activities, looking for deeper cultural and scenic engagements during their winter travels [4][5] Group 2: Economic Potential - It is projected that by the winter of 2025-2026, China's ice and snow tourism will reach 360 million participants, generating 450 billion yuan in revenue, with 220 million tourists primarily motivated by ice and snow activities [4] - The current tourism offerings in Weihai and Yantai have not shifted significantly towards winter-focused products, despite their unique winter landscapes [5][6] Group 3: Product Development and IP Creation - To transition from a "viral" to a "sustainable" tourism model, Weihai and Yantai need to develop a comprehensive "ice and snow +" product system that integrates local resources like hot springs, folk culture, and marine landscapes [6][7] - Successful examples from other regions, such as the "Taoxue Penguin" IP in Harbin, highlight the importance of creating engaging and memorable tourism experiences that can be monetized effectively [7] - Yantai is leveraging its unique winter coastal scenery to create interactive tourism experiences, enhancing visitor engagement and extending the consumption chain [8]