Xin Lang Cai Jing·2026-01-22 04:50Core Viewpoint - BYD's frequent price cuts have led to a significant trust crisis among existing car owners, with widespread complaints and a growing sentiment of betrayal among consumers [1][8]. Group 1: Price Cuts and Consumer Reactions - Owners of the BYD Han series have reported a price drop from 270,000 yuan to around 190,000 yuan within two years, highlighting a depreciation of 100,000 yuan [3]. - A customer who purchased a Song L in January 2025 expressed frustration over a new insurance subsidy policy that caused her vehicle's value to decrease before she even took delivery, costing her an additional 5,000 yuan [3]. - The introduction of the new intelligent driving version led to a 50,000 yuan drop in the residual value of a recently purchased Tang DM-i model [3]. Group 2: Sales Practices and Consumer Rights - BYD's dealerships have been accused of failing to disclose upcoming model changes, leading to customers purchasing outdated models without knowledge of imminent upgrades [5]. - Customers have reported that new models are being released with significant upgrades at the same price, leaving older models as "technical test products" that cannot be upgraded [5]. Group 3: Challenges in Consumer Rights Protection - Many customers have abandoned their claims for compensation due to the time and effort required to gather evidence and seek legal assistance, with over 600 complaints related to model iteration disputes filed against BYD [6]. - Some dealerships are using tactics like "installment discounts" and "clearance sales" to further reduce the value of older models, leading to accusations of betrayal from customers [7]. Group 4: Market Response and Consumer Sentiment - A trend of self-deprecating humor among car owners has emerged, with products labeled "BYD Leek Eye" selling over 500 units on e-commerce platforms, reflecting a growing distrust in the brand [8]. - Potential consumers are increasingly hesitant to purchase BYD vehicles, with some opting for competitors due to the ongoing price cuts and consumer rights issues, indicating a potential long-term impact on brand reputation [9].