2026九通品牌出海峰会圆满落幕 | 构建全生态链决胜“品牌出海下半场”

Group 1 - The 2026 Jiutong Brand Going Global Summit was successfully held in Shenzhen, focusing on the theme of "Cross-Border Brands in the Second Half," gathering over a thousand industry practitioners from various sectors including platforms, brands, capital, logistics, and AI empowerment [1][3] - The summit aimed to provide a decision-making and actionable framework for global brands by analyzing growth logic from three dimensions: trend judgment, capability reconstruction, and path upgrading, and launched the "100+ Industry Data White Paper" featuring replicable AI-driven growth cases [1][5][26] Group 2 - The summit was co-hosted by Jiutong and other organizations, marking the first time that dispersed elite forces were gathered into a complete "Chinese Brand Going Global Ecosystem," forming a strategic closed loop from trend judgment to capability reconstruction and path upgrading [3][5] - The event featured live streaming on the video platform "Cross-Border Evolution Theory," attracting over ten thousand cross-border practitioners to witness the annual discourse on brand globalization [3][5] Group 3 - Keynote speeches included insights from industry leaders, such as Jiutong's founder Song Chunliang, who outlined the product-driven path for Chinese brands' globalization, emphasizing that the second half of brand going global is defined by products and ecosystems [7][9] - Other notable speakers included Tang Min, who discussed AI as an indispensable growth engine for brands, and Feng Bin, who highlighted the strategic value of Hainan Free Trade Port as a new global pivot for cross-border enterprises [9][11] Group 4 - The summit also addressed opportunities in logistics and capital, with speakers like Lei Longfei discussing overseas warehouse strategies and Cheng Zheng analyzing the opportunities and challenges for Chinese companies going public in the U.S. [21][23] - The event concluded with a focus on the importance of long-termism and the need for brands to adapt to trends, reconstruct capabilities, and upgrade paths to achieve global success [28]