浙江省个体工商户达748.96万户

Core Insights - The report highlights the significant growth of individual businesses in Zhejiang, with a total of 7.49 million registered individual businesses by the end of last year, accounting for 64.36% of all operating entities, representing a year-on-year increase of 5.55% [1] Group 1: Industry Overview - Over half of the individual businesses in Zhejiang are concentrated in the wholesale and retail sector, with 4.28 million businesses, making up 57.16% of the total [2] - The distribution of individual businesses by industry includes manufacturing (778,300 businesses, 10.39%), accommodation and catering (766,500 businesses, 10.23%), and other service sectors (604,400 businesses, 8.07%) [2] - The employment rate among individual businesses is notable, with an average of 1.92 employees per business, contributing to nearly 12 million jobs, which is over 30% of the province's total employment [1] Group 2: Support Mechanisms - Zhejiang has established a differentiated support mechanism for individual businesses categorized as "survival," "growth," and "development," providing tailored assistance [2] - The "Big Enterprises Help Small Stores" initiative has paired thousands of large enterprises with tens of thousands of small stores, aiming to transition from "blood transfusion" to "blood production" [3] - The province plans to cultivate 500 "Zhejiang Good" brand merchants annually and conduct skills training for 200,000 individuals, alongside enhancing financial support and digital platform capabilities [3]