Xin Lang Cai Jing·2026-01-22 05:35Core Viewpoint - The recent launch of the "Year of the Horse" collectible glass bottle water by Nongfu Spring has led to significant speculation in the secondary market, with prices exceeding 1680 yuan for a set, which includes limited edition zodiac water released over the past eleven years [2][3][8]. Group 1: Product Details - The collectible zodiac water series includes limited editions released annually since 2016, with some bottles reportedly containing expired water or just empty bottles [3][11]. - The company has maintained a policy of "only giving away, not selling" these collectible items, emphasizing their role in consumer engagement and cultural communication [3][11]. Group 2: Market Dynamics - The secondary market for these collectible items is driven by emotional value, time span, and the completeness of the set, leading to high listing prices and uncertain transaction outcomes [5][13]. - The rarity of early editions, with only 100,000 to 200,000 sets produced each year before being discontinued, contributes to their perceived value [3][11]. Group 3: Company Performance - Nongfu Spring reported a revenue of 25.622 billion yuan for the first half of 2025, reflecting a year-on-year growth of 15.6%, with a net profit of 7.622 billion yuan, up 22.1% [5][13]. - The tea beverage segment has shown rapid growth, while the packaged drinking water business is experiencing a recovery, contributing to record-high company performance [5][13].