奋楫笃行越千帆 同心聚力开新局丨西凤酒2025年度全球经销商大会成功召开
Sou Hu Wang·2026-01-22 05:34

Core Insights - The 2025 Global Distributor Conference of Xifeng Liquor was successfully held in Xi'an, attended by over a thousand participants including distributors, suppliers, industry experts, and media [1] - Xifeng Liquor is focusing on strategic initiatives during the 14th Five-Year Plan period, emphasizing capacity building, quality improvement, market expansion, brand development, and talent cultivation [3] Strategic Focus - The company aims to leverage new opportunities and advantages arising from current industry transformations, adapting to changes in market dynamics for high-quality development [4] - Xifeng Liquor plans to enhance its product offerings by creating a "core + segmentation + IP" matrix, strengthening its core product series, and expanding its distribution channels through a comprehensive network [4] Marketing and Digital Transformation - The year 2025 is designated as a breakthrough year for marketing reform, with a focus on restructuring marketing frameworks and accelerating digital transformation while maintaining product quality [6] - In 2026, the company will continue to prioritize market-driven strategies, focusing on core products and consumer-centric approaches, while deepening collaboration with distributors [6] Performance and Future Plans - In 2025, Xifeng Liquor achieved significant milestones, including the launch of a high-end product and the addition of 38,000 new retail outlets, while also enhancing its digital platform for better terminal management [8] - The company will implement a "13415" strategic framework in 2026, focusing on consumer cultivation, brand building, and strategic product development, while ensuring robust support systems [8] Recognition and Collaboration - The conference included awards for outstanding distributors and suppliers, recognizing their contributions to the brand's success [11] - Industry leaders expressed gratitude towards Xifeng Liquor and committed to further collaboration to enhance the brand's market presence [13][15]