Core Viewpoint - The article highlights the innovative approach of China Construction Bank (CCB) Shanghai Branch in addressing the financial needs of the elderly population in Shanghai, emphasizing the importance of personalized and community-oriented financial services for seniors [1][13]. Group 1: Financial Services for the Elderly - CCB has developed a comprehensive financial manual titled "Flowing Golden Years," which is tailored for elderly clients, featuring large fonts and QR codes for audio assistance, making it accessible for seniors with visual impairments [3][4]. - The manual includes three main sections: "Policy Guide," which simplifies complex policies related to elder care; "Wealth Management," which educates seniors on financial literacy through relatable stories; and "Leisure Map," which provides information on community resources and activities for seniors [3][4][5]. Group 2: Community Engagement and Support - CCB has established 30 "Healthy and Safe" financial service outlets across Shanghai, designed with accessibility features to cater to the elderly, including adjustable service counters and emergency medical supplies [5][6]. - These outlets serve as community hubs, offering educational classes on topics such as smartphone usage and financial fraud prevention, thereby enhancing the financial literacy of elderly clients [6][8]. Group 3: Innovation in Elderly Care Industry - CCB is actively supporting the elderly care industry by providing financial products like "Elderly Service Loans" and "Innovation Loans," which focus on the potential of companies in the sector rather than traditional credit assessments [10][11]. - The bank is also preparing to establish a national fund dedicated to supporting technological advancements in elderly care, indicating a long-term commitment to improving the quality of life for seniors [11][13].
在上海，让金融服务温柔善待每一段金色年华——建行上海市分行打造“金融+”养老生态新家园